General Guidelines
Tulane offers a variety of resources for you to market your Recognized Student Organization (RSO), events and activities, fundraisers, and more. Generally, all materials should adhere to the following guidelines:
- All materials should include the name of the RSO(s) sponsoring the event, contact information, and event time, day, and location
- Materials must reflect a responsible attitude toward alcohol. Materials that promote events where alcohol will be served must not overtly or covertly state or imply an invitation to participate in excessive drinking. Materials promoting or advertising an event in which alcohol will be served must follow the Tulane University Alcohol Policy
- Materials must not degrade groups or individuals
- At no time shall any materials be posted or affixed on walls, vehicles, trash cans, trees, sidewalks, support columns, lamp posts, buildings, benches, vending machines, telephone poles, windows, or doors
Tulane Trademark, Logo, and Name Use
Tulane requires that all individuals, organizations, departments, and companies, both internal and external, obtain merchandise from a vendor or manufacturer who is licensed with Tulane through a licensing agent under contract with the university. This licensing agent is Collegiate Licensing Company (CLC), available at www.clc.com. Approval from CLC is required before any vendor may produce products of any nature displaying Tulane indicia. For a current listing of approved and licensed Tulane vendors through CLC, please email trademrk@tulane.edu.
University trademarks include, but are not limited to: the words “Tulane”, “Tulane University”, “Green Wave”, “Tulane Green Wave”; “TU”; the overlapping TU shield logo; the official seal of Tulane University; the T-wave logo, the Riptide pelican and the Angry Wave; and all current and future trademarks, service marks, wordmarks, designs or logos used by the University. See the University Logos page for more information about the logos. Please contact Communications & Marketing at 504-862-8442 or via e-mail at trademrk@tulane.edu.
Guidelines for Use of Trademarks
Tulane’s trademarks are intended to present a positive image of Tulane, so they may not be altered in any way. Nor can the university’s trademarks be used in the name of a business, logo, in promoting services, or on a product in a way that could state or imply an endorsement by the university.
The university’s trademarks are not to be used in any way that discriminates or implies discrimination against any persons or groups based on age, ancestry, belief, color, creed, disability, national origin, race, religion, sex, sexual orientation, or veteran status, or in any other way that would be a violation of the university’s anti-discrimination policies.
The use of university trademarks with the following types of products normally will not be approved:
- products that could be used to injure or kill
- alcohol-related products
- tobacco-related products
- sexually suggestive products
- food and beverage products and accompanying packaging (other than for limited internal consumption in connection with official university events)
- products that present an unacceptable risk of liability
- products that are inimical to the mission or image of the university
Certain artwork or designs will not be approved for use in conjunction with the university’s trademarks. These include the following:
- art depicting the use or endorsement of alcohol
- art depicting the use or endorsement of illegal drugs
- art depicting the use or endorsement of tobacco products
- art depicting the use or endorsement of firearms or other weapons
- art depicting racist, sexist, hateful, demeaning or degrading language or statements;
- art depicting profanity
- art depicting sexual acts
- art depicting statements impugning other universities
- art or a design incorporating trademarks or copyrights not owned by the university, unless written permission for such use satisfactory in form and substance to the university is obtained from the mark holder or copyright owner
If you are partnering with a non-Tulane business or organization, you must obtain explicit written permission from the business or organization to use their trademark and follow all applicable policies.
Instructions to Request Use of Trademark
Step 1
Read Guidelines for Use of Trademarks above.
Step 2
Determine if your request requires approval.
- Items requiring approval: Do you want a Tulane University indicia on an item such as a t-shirt, tote bag, or water bottle for your department or organization? You’ll need approval. RSOs are required to obtain prior approval to use the indicia (names, marks, logos, seals, and/or symbols) of the university in any commercial or non-commercial venue. Approval will be submitted by the vendor producing your item through Tulane’s licensing agent, Collegiate Licensing Company (CLC).
- Items that do not require approval: Using a trademark on items such as letterhead, stationery or business cards produced with the input and assistance of Communications & Marketing does not require approval.
Step 3
If your item is non-commercial and requires approval, email Communications & Marketing at trademrk@tulane.edu to obtain approval. Approval to use a trademark is only good for the application for which it was approved, and any additional items using the trademark must also be approved.
Appeal of Usage Approval Decisions
If your request to use a university trademark is denied, you may request that it be reviewed. The university reserves the right to disapprove any use of its trademarks, even if not explicitly prohibited by this policy or these guidelines.
Visit Tulane’s Trademark, Logo, and Name Use Policy for more information.
All materials for campus bulletin boards must be approved by Campus Services prior to posting. The approval process requires a minimum of 3 days for review and approval. You can receive approval prior to printing your materials by e-mailing a copy of your posting to campusservices@tulane.edu. Documents should be sent as an Adobe Acrobat or .pdf file. A stamp of approval will be placed directly onto the document and sent back to you for printing and posting. If your materials are already printed, you can visit the Campus Services office, LBC Suite 107, for an approval stamp.
- Materials should be no larger than 14”x22”. Anything larger than 14”x22” should be sent to Campus Services at campusservices@tulane.edu for special consideration and approval.
- Only one poster is allowed per board or kiosk, regardless of board size.
- Posting over or removing existing material is prohibited.
- Items may only be posted with pushpins or tacks. All other adhesives used to affix fliers, posters, or banners to posting surfaces are strictly prohibited. No staples or tape allowed.
- The RSO is responsible for posting/providing the material and removing the posted materials within 48 hours of the event. Approved materials may be posted no more than 2 weeks prior to the event.
- The organization sponsoring the event must have its name and contact information (phone number, e-mail or website and/or postal address) of the sponsoring group (or individual) visibly on the front of all publicity materials (posters, banners, fliers, etc.).
Once materials have been approved by Campus Services, you may contact the following locations for posting. Please note that areas may require additional approval or deadlines.
LBC (LBC)
- Accepts 1 bulletin board posting
- Drop off at the LBC Information Desk or LBC 218
- Contact: Diana Noveck, dnoveck@tulane.edu, 504-865-5196
Residence Halls
- Accepts 15 bulletin board postings – 1 per residence hall (14) and 1 for HRL record
- Drop off to the Irby Hall Front Desk
- Materials must have Tulane affiliated contact number or email address
- Materials may not contain alcohol or drug-related references
- Size may be 8.5 x 11 (regular) or 8.5 x 14 (legal)
- Materials must be additionally stamped and approved by Irby Hall front desk staff
- Must be delivered at least 5 business days prior to the event
- Distribution and posting is handled exclusively by Residence Life staff
Howard Tilton Memorial Library
- Accepts 1 posting per bulletin board in the basement
- Organizations may post Campus Services approved materials on bulletin boards
Woldenberg Art Center
- Bulletin boards are individually marked for specific use. Please reference the labels at the top of each board and post any applicable materials accordingly.
School of Science and Engineering
- Drop off to the Dean’s Office, 201 Lindy Boggs Center
- Can only be posted on bulletin boards, glass doors, and tile walls
Newcomb Institute
- Drop off to Newcomb College Institute, The Commons, Suite 301
Cudd Hall
- Posters may be taped to both sides of the glass doors surrounding the lobby. Only one per event. No approval necessary.
Chalking on campus is currently suspended. The university has been and will continue to remove all chalking across campus, regardless of content, through at least the end of the fall semester as we consider our current chalking policy.
The use of yard signs (informational as well as directional) is by approval only and is restricted to selected special events and designated areas. To receive approval, e-mail a copy of your yard sign along with the proposed posting dates and locations to campusservices@tulane.edu. In addition, the use of yard signs must adhere to the following guidelines:
- Yard signs will only be allowed for RSOs, university departments, academic units, and special events/campus programs
- The use of these signs may be limited to a designated number of events each semester
- Yard signs may not be posted earlier than 24 hours in advance of an event and must be removed within 24 hours following the completion of the event
- The name of the sponsoring department or organization must be listed on the sign
- Academic units and large-scale or university-wide events may request special consideration for additional yard sign placement
Table tents offer you the opportunity to market your event in prime dining locations.
- The LBC has 88 two-sided 4”w x 6”h acrylic table-tent holders located in the quad side and Nalty Commons dining areas.
- Fundraising or campaign-related advertisements are not permitted on table tents
- Table tents may be displayed for a maximum of one week or seven calendar days per month. The organization and contact information must be clearly stated on the table tent design.
- To reserve table tent space, visit ems.tulane.edu to submit your reservation request.
- For questions, contact Diana Noveck, LBC Assistant Director of Events and Reservations at dnoveck@tulane.edu or 504-865-5196.
Please visit the LBC's Marketing & Promotion page to see the University's Booth/Table Space policy.
Digital Signage Posting Locations & Information
LBC
- Specifications: Content should be widescreen - 1250px wide x 1030px tall. Submitted content should be high quality to appear smooth and clear. Accepted formats for images include – JPG, GIF, TIF, WMF, BMP, and PNG. Accepted formats for videos include AVI, M4V, MPEG, MPEG-2, MPG, MP4, MOV, SWF, and WMV. Videos cannot exceed 30 seconds in length and no sound is available.
- Posting Information: Content may be posted for up to 2 weeks. Content will rotate through screens and is generally posted for 10 seconds at a time.
- Submission: Organizations may run one ad at a time. Content must be submitted at least one week prior to the posting date. Submissions can be sent to lbcvideowall@tulane.edu. Submissions should include the department/group/business name, a contact person, and the desired dates of display. A file that is too large for an email may be delivered via a jump drive or other physical media to LBC 218 during normal business hours.
- Contact: Terry Jacko, tjacko@tulane.edu
Business School
- Posting Information: The Business School features the Symon Messaging System. Media Services operates video bulletin boards throughout the Freeman School. Known as Symon, students may use these monitors to post content for the benefit of the school’s students, faculty, and staff. The maximum posting time is 30 days.
- Submission: Send a Video Message System Request form to request your posting. Media Services reserves the right to make changes to the content to meet formatting requirements.
- Contact: Office of Media Services, 504-865-5670
Reily Student Recreation Center
- Specifications: Content should be 1920 pixels wide by 1080 pixels high. Submitted content should be high quality to appear smooth and clear. Accepted format for images is JPG and PNG. MP4 video is also acceptable if the format is the same and there is no audio.
- Posting Information: Content may be posted for up to 2 weeks. Content will rotate through screens and rotation time may vary.
- Submission: Organizations may run one ad at a time. Ad must be submitted at least one week prior to the posting date. Submissions can be sent to Anneliese Depano at fdepano@tulane.edu. A file that is too large for an e-mail may be delivered via a jump drive or other physical media to the Member Services Office in Reily during normal business hours.
- Contact: Anneliese Depano, fdepano@tulane.edu, 504-247-1967
5 Things TU Know is a weekly e-newsletter sent each Monday during the fall and spring semesters by the LBC. The purpose of the newsletter is to promote events, resources, and opportunities on and around campus to the Tulane community.
Complete the 5 Things TU Know Submission Request form to post your information and select the Monday you would like your information shared in the newsletter. If you want to post information on multiple weeks, please submit each post individually and select the corresponding date. Please note that the submission request does not guarantee inclusion in the newsletter depending on the number of requests for a particular week. Please check your information for accuracy before you submit.
For questions regarding the newsletter, contact Greg Feiling, LBC Associate Director at gfeiling@tulane.edu.
